Imagine a Whole Foods the size of 15 football fields…now imagine browsing it’s aisles for two days straight…now imagine representatives from every product giving your samples of their latest and greatest to try (for free!)…and THAT, my friends, is EXPO WEST.
In other words, hippie heaven.
Friday started bright and early as Kyle and I made our way to Anaheim to register and all that jazz. And before we knew it, the doors pearly gates opened and BAM!
Instantly we were slammed with people pushing samples at us…nibbles and bites of savory, creamy, sweet, smooth, crunchy, and everything in between. Nothing like making a breakfast of mini-spoons of peanut butter followed by burritos, naan, soy yogurt, noodle stir fry, and vegan cream cheese! To be honest, my stomach wasn’t happy (but how could I say no to all these wonderful treats!).
Food for Life had a HUGE booth but I never saw a single representative. I didn’t see any new products out to display, so I’m assuming their presence was mostly for buyers/customers that didn’t yet have their standard lines.
Of all their products, their sprouted breads and english muffins are my favorite. The faux chik’n nuggets and veggie burgers aren’t the best. I still have yet to try their granola or pasta though.
Mary’s Gone Crackers will soon have COOKIES on the shelves.
N’Oatmeal Raisin (without oats) was out for people to try. Mmmm.
The thing I noticed very quickly about the show was how huge the role of allergies were in all the new product lines. Gluten free was DEFINTELY this years hot trend. There were wheat-free options at every turn, and even the most obviously non gluten items (ie pulled pork) had the GF label proudly displayed on every part of their packaging.
While I love this trend of awareness for the gluten free community and those suffering from food allergies, I am leery about the motives behind some of the companies. It seems that several of them had no idea WHY there was a need for this kind of food in the market. Rather than research the rationale, they simply went with the buzz word of the moment to get attention on their product. I suspect these are the companies that won’t have the longest shelf life and come 2012 they will be absent from Expo West. By contrast, the more responsible companies (ie Enjoy Life Foods) with actual knowledge supporting their motives will continue to thrive.
LARABAR!!!
Chocolate Chip Brownie, Peanut Butter Chocolate Chip, Chocolate Chip Cookie Dough, Carrot Cake, and Blueberry Muffin
Love
Of course I had to stop by and say hi to my beloved Alvarado Street Bakery.
Their new line of breads are bigger (as in wider) and look especially fluffy for sprouted breads. Can’t wait for them to hit the shelves!
Navitas Naturals superfoods
New from Clif Bar…drumroll please…
Coconut Chocolate Chip!!!!
Eat your heart out.
Medjools stuffed with coconut butter and peanut butter.
I’ll take the whole tray thanks.
Artisana repping their delicious, unique, raw nut butter creations!
If I worked for this company I’d be so obese. Cashini is one of my desert island foods for sure.
Luna and Larry’s organic Coconut Bliss
They are debuting new flavors in 2011, including lunaberry swirl, chocolate walnut brownie, ginger cookie caramel, and mocha maca crunch. I think it differs for Canadians, but as usual, the entire line of ice cream is non dairy, soy free, gluten free, and vegan. Holler.
Steaz (I was so obsessed with these back in NYC but then I moved to CA and completely forgot about them!)
They were kind enough to hook me up with a four pack, but accidentally gave me the regular kind as opposed to the zero calorie ones I requested. Oh well.
Alexia had the grillers on full blast.
Sweet potatoes anyone?
So Delicious was pushing their coconut milk products full blast – coconut ice cream, coconut milk, coconut yogurt, coconut creamer, etc. And who was there to pimp out the goodies on Saturday???
My fave hard a$$ trainer Jillian Michaels!
Pacific Natural Foods was another company with a display the size of a small country…
Much more than boxed soups!
Look at all those non-dairy options! Oat, hemp, 7 grain, almond…and the latest to hit the shelves is a CHOCOLATE flavored hemp milk. Sweet!
Everybody loves Nature’s Path. I never knew how many different products they had though! This was a mere fraction of their display.
I only wish Stonyfield had more dairy free items.
Zico debuted the world’s 1st chocolate coconut water. Uh, blech.
Mrs. May’s is not only a Costco staple (Trio bar love!), but they are the perfect snack for anyone with a food allergy.
Rounds are their new product coming out soon with fruit and nut fillings wrapped in chocolate love.
Baby balls
Had to say hi to my ooey gooey cheesy Daiya friends 🙂 They have a new flavor (Pepper Jack) coming soon! They were grilling up sammies on one side of the booth…
While offering up vegan mac ‘n cheese and “cheese” pizza on the other end.
Bob’s Red Mill had a rather massive area on the show floor…did you know they have over 400 products!?
Oh and guess what? I met Bob!!!
While Nana’s isn’t offering any new flavors, they did have Curious George on staff to get kids (and me) excited about their cookie bars.
Mmmm…minis!
Justin’s nut butters
VEGAN PEANUT BUTTER CUPS!
Dear Justin, You officially have my heart and soul (and taste buds).
New Gardein goodies!
According to their rep, frozen meals are their best sellers. I like that their products come in re-sealable bags so you can choose your own portion based on what you are doing with it (salad topping, entree, whatever). This is especially useful in the packaging of their frozen veggie burger patties, which never seem to avoid frostbite in my experience (I’m looking at you Boca).
I sampled the Mandarin Orange Crispy Chik’n made fresh on the skillet one frozen bag at a time.
Oh ma (faux) chik-a-dees was this good. Vegan or not, add this to your grocery list stat.
Time for Morning Rounds!
This Canadian company wins the award for cutest product name.
Sunland Peanut Butter
Nasoya’s Super Hummus is basically like the tofummus I made way back when (but far thicker). They also make a spinach garlic flavor. I don’t really buy into the whole mega protein thing, but it tasted good, so that’s all that matters.
Given the small percentage of photos I took, and the even smaller percentage I am showing you now, you can imagine the magnitude of the day. There were THOUSANDS of companies present. I was in vegan foodie heaven. I came home with some major loot, which I have already started to make my way through.
Like trick or treating in a Whole Foods – could you fathom anything better?
All in all, the weekend was a huge success – I saw new items that I am thrilled to see hit the shelves and I met people who are changing the way the nation eats. Vegans have much to look forward to, but then, so do non-vegans as well. I truly can’t wait for the average market to catch up with the natural foods market, because what I saw at Expo West was more than an explosion of fabulous flavors, companies have the consumer’s health in mind.
What’s your favorite healthy/natural foods company?